About Simple Reflections for Artists
Simple Reflections for Artists is a collective of diverse artists and arts supporters dedicated to strengthening community through the fusion of culture and creativity. The collective creates inclusive platforms for visual and performing artists whose work reflects global traditions and lived experiences rooted in London.
With the designation of London, Ontario as Canada’s first UNESCO City of Music and in its Bicentennial year, Simple Reflections recognizes the importance of celebrating the cultural contributions of artists who have come from around the world to call this city home. Through collaborative, volunteer-led events, the collective removes barriers to participation and creates meaningful opportunities for artists to share their talents with the broader community.
About Founder Dario Novoa
Dario was born in El Salvador and moved to London at the age of 17. As a visual and performing artist, his volunteer work as the founder and leader of Simple Reflections for Artists reflects both his cultural heritage and his deep commitment to the community he now calls home.
Since 2019, Dario has organized cultural events that celebrate diverse artistic traditions and foster meaningful community connection across the city. Through Simple Reflections for Artists, he has collaborated with leading local institutions including Museum London, the Forest City London Music Awards, the Digital Creative Arts Centre, Downtown London, TAP Centre for Creativity, the London Music Office, and Covent Garden Market. His work brings together musicians, dancers, and visual artists from across cultural backgrounds, creating inclusive platforms for artistic expression and shared experience.
Since 2019, Dario has produced more than a 40 cultural events featuring over 100 artists representing more than 20 cultures. In 2022, he served as Executive Producer of Latin Roots of London, amplifying local Latino artists and supporting recognition within the Forest City London Music Awards.
In recognition of his leadership and dedication to community-building through the arts, Dario was awarded the United Way Elgin Middlesex Labour Appreciation Award in 2025. In 2023, he also received the Music Community Builder Award from the Forest City London Music Awards, honouring his contribution to strengthening London’s music and cultural landscape.
Dario's volunteer work reflects a deep belief that creativity strengthens civic life and that cultural celebration is essential to building an inclusive and resilient city.